Do you know…
What the most important drivers of performance are?
Which are your performance weaknesses?
When it comes to the way Pharma companies send emails to HCPs, the TruExperts Benchmarking Study shows that three different strategies are adopted. Read full article.
More than one third of email campaigns miss a Call to Action and 46% of those that do are poorly designed; this is the equivalent to closing the door in the face of your most engaged customers. Read full article.
Following an in-depth audit of your campaigns, we give recommendations on: